The Hardin County Chamber of Commerce continued the “Marketing Your Business – Creating a Competitive Advantage” series at its Business at Breakfast event at the Elizabethtown Shoney’s on Sept. 13. Kenny Rambo and Conrad Curry of Heartland Communications Consultants, Inc., presented on the subject of Planning for Success – Matching Tactics with Audience and Goals. Rambo and Curry covered segmenting target audiences, determining direction and objectives, developing marketing strategy and implementing a marketing plan. They also stressed the importance of employing smart tactics that will appeal to key market segments, fit within the constraints of the budget and support the mission of the business or organization.
The next segment, Advertising, will be presented by Larry Jobe of the News-Enterprise on Sept. 27. Options for Paid Advertising – the Virtues of Paid Media will feature a panel discussion moderated by HCCC President/CEO Brad Richardson and is scheduled for Oct. 11. For more information or to register, please contact Helen Miles at 270-765-4334 or helen@hardinchamber.com.
