A new professional development opportunity for members called “Marketing Your Business – Creating a Competitive Advantage.” gets underway next week. The program consists of five sessions that will be delivered as part of the Chamber’s Business at Breakfast series, starting Thursday, Aug. 30. The event is limited to 25 participants and only a few seats remain.
The “Marketing Your Business – Creating a Competitive Advantage” program will begin on Aug. 30 and will be followed by sessions on Sept. 13, Sept. 27, Oct. 11 and Oct 25. Each event will run from 7:30 to 9 a.m. and will be held at Shoney’s Restaurant located at 1046 Executive Drive in Elizabethtown. The total cost to attend is $50 and participation is limited to one representative per business or organization. A free media package will be given away at the end of the series.
“The Chamber’s purpose is to help our members network and promote their businesses while also offering them a variety of professional development opportunities,” said Brad Richardson, president/CEO of the Hardin County Chamber of Commerce. “We appreciate the News-Enterprise bringing this program idea to us, and we are thankful for the presenters who are making it possible.”
Attendees will learn how to better market their businesses by participating in the following sessions:
Aug. 30: What is Marketing?
Michael Bateman, Vice President of Marketing, Fort Knox Federal Credit Union
Sept. 13: Planning for Success – Matching Tactics with Audience and Goals
Heartland Communications Consultants
Sept. 27: Advertising
Larry Jobe, Advertising Director, The News-Enterprise
Oct. 11: Options for Paid Advertising – the Virtues of Paid Media
A panel discussion with print and broadcast representatives from the community, facilitated by Brad Richardson, President/CEO, Hardin County Chamber of Commerce
Oct. 25: Getting Social…It’s all About the Relationships
Michelle Murphy, Director of Marketing & Public Relations, Hardin Memorial Hospital and Wayne Cox, Social/Mobile Marketing Consultant
For more information and to register, please contact Helen Miles at the Hardin County Chamber of Commerce at 270-765-4334 or helen@hardinchamber.com.
