Thursday morning the Hardin County 
Chamber of Commerce “Marketing Your Business – Creating a Competitive Advantage,” Business at Breakfast event featured a panel discussion, Options for Paid Advertising – the Virtues of Paid Media. Subject matter experts from print, radio, television and direct marketing media, moderated by HCCC President/CEO Brad Richardson, discussed building a media plan, tailoring messages, choosing the right media mix, measuring results and more.
The last segment in the series, on October 25, Getting Social…It’s all About the Relationships, will feature Michelle Murphy, Director of Marketing & Public Relations, Hardin Memorial Hospital and Wayne Cox, Chief Design Strategist, The Content Squad. They will cover how to optimize both social media and social (community) engagement to reach customers where they live. The Business at Breakfast series is taking place at the Elizabethtown Shoney’s.
For more information or to register, please contact Helen Miles at 270-765-4334 or helen@hardinchamber.com.
